Solution

Prospect / Convert / Retain

The primary focus of all Ceonex projects is on the three most important aspects of business: reaching prospects, converting prospects and retaining customers.

Every solution we have implemented for Berkshire Life (and all other projects) concentrates on these crucial objectives. Making the site easier for prospects to find, capturing the desired emotional response in a prospective policyholder, enabling interested visitors to easily interact with Berkshire Life, and making the site highly navigable for all users - these are just some examples of how we have addressed our focus on prospecting, converting and retaining.

Merely creating a "cool site" for our portfolio was not enough. Ceonex's goal was to assist Berkshire Life in developing and strengthening relationships with prospects, customers and producers.

We planned and implemented conversion tools to allow for even indecisive prospects to leave behind information to later follow-up by Berkshire Life's sales department. A full sign-up form gathers detailed information from interested visitors, and a very popular and simple quick contact form allows users to initiate interaction easily - and gives Berkshire Life the opportunity to build a lasting relationship.

Interested customers and prospects may also sign up for a newsletter - an excellent opportunity for Berkshire Life to reinforce its message to an attentive and permissive audience.

Such tools, and attention to a broad spectrum of details that serve the target audience, are vital to the goals of prospecting, converting and retaining. Ceonex's understanding of business and their prospects and customers, leads to the kind of results that turn such projects into full successes.