Berkshire Life Case Study
Industry: Disability Insurance
Site: http://www.berkshirelife.com
Description: Created Berkshire Life's online presence to forge a strong emotional connection with each of its target audiences, provide a user-friendly environment and drive key messages for one of the largest disability insurance providers in the nation.
Client Quote
"I'm confident in saying that, by executing Ceonex's plan, we have accomplished our goals... sales leads have more than doubled... In short, I would choose to entrust the production of any of our future web projects to Ceonex"
John Broderick,
Creative Director,
Berkshire Life
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Download PDF of Berkshire Life Case Study
Project Overview
Berkshire Life approached Ceonex in early 2003 wanting to maximize the potential of their site: to reach prospects and communicate a professional and caring message to them.
"This is exactly the type of project that allows Ceonex to use our expertise," said Theodore Agranat, CEO. "Berkshire Life presented an exciting opportunity for us to do what we do best: help businesses achieve unprecedented success through online digital solutions."
Ceonex planned a sequential and thorough methodology with intensive research and analysis, detailed planning and comprehensive approach to creating Berkshire Life's new online visual interface. The results? Weeks after unveiling the new site, Berkshire Life noticed their inquiries had doubled, among other impressive acheivements.
Challenge
After reviewing Berkshire Life's original site, Ceonex found a number of vital concerns that needed to be addressed in the redesign project.
- Outdated image
- Flawed usability
- Poor emotional impact
- Limited attention to customer conversion
Solution
Ceonex implemented a series of solutions to assist Berkshire Life in leaping ahead of its competition. These solutions included:
- Research and analysis
- Emotional connection
- User paths
- Prospect / Convert / Retain
Results
Among the initial achievements within months of launching the new Berkshire Life design were:
- 200% inquiries
- 300% traffic
- 200% average page views per visitor
- #1 ranking for "disability insurance company" in Google
One month following the launch of the new Berkshire Life site, online inquires into their services had doubled. To find more outstanding initial acheivements, see our results page.
