Berkshire Life Case Study
Industry: Disability Insurance
Site: http://www.berkshirelife.com
Description: Created Berkshire Life's online presence to forge a strong emotional connection with each of its target audiences, provide a user-friendly environment and drive key messages for one of the largest disability insurance providers in the nation.
Client Quote
"I'm confident in saying that, by executing Ceonex's plan, we have accomplished our goals... sales leads have more than doubled... In short, I would choose to entrust the production of any of our future web projects to Ceonex"
John Broderick,
Creative Director,
Berkshire Life
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Solution
Search engine optimization
Search engine optimization (SEO) is a vital tool to increase traffic to a site, and make products and information easier for visitors to find. Ceonex's initial work with SEO on the Berkshire Life site included the following:
Meta keywords and descriptions
A list of targeted, popular and appropriate keywords was compiled for each of the main sections for search engine spiders to find. Succinct and direct meta descriptions, which are displayed on the results page of a search, were composed to help search engine users find and choose the Berkshire Life site.
Spider-friendly content
Ceonex paid careful attention to placing important content in plain text, the only content that a search engine spider is able to read. Helpful and updated content is further boosted by the use of "alt tags," which allow plain text descriptions of site graphics. These tools increase appropriate search engine rankings.
Site map
The presence of a text-based site map makes it easy for search engines to catalog all pages on the site, as well as providing an orientation point for visitors who enter on a subpage.
Future work on search engine optimization and marketing may be planned for Berkshire Life.
