Berkshire Life Case Study
Industry: Disability Insurance
Site: http://www.berkshirelife.com
Description: Created Berkshire Life's online presence to forge a strong emotional connection with each of its target audiences, provide a user-friendly environment and drive key messages for one of the largest disability insurance providers in the nation.
Client Quote
"I'm confident in saying that, by executing Ceonex's plan, we have accomplished our goals... sales leads have more than doubled... In short, I would choose to entrust the production of any of our future web projects to Ceonex"
John Broderick,
Creative Director,
Berkshire Life
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Solution
Brand awareness
The brand positioning for Berkshire Life's site was carefully crafted based on the emotional and practical needs of an audience considering disability insurance.
The overall brand impression for the site is one of stability in an instable world, and of helping those who need help. Berkshire Life is the support system and safety net for policyholders and their families.
After appropriate positioning of the brand, the goal is to raise brand awareness. The redesign of Berkshire Life's site has succeeded in this regard by creating a highly positive company image and a tremendous visual impact. Word-of-mouth advertising is bolstered by this memorable experience and impression offered by the site as a whole, and particularly with the advanced animated presentation that is completely unique in the insurance industry.
