Berkshire Life Case Study
Industry: Disability Insurance
Site: http://www.berkshirelife.com
Description: Created Berkshire Life's online presence to forge a strong emotional connection with each of its target audiences, provide a user-friendly environment and drive key messages for one of the largest disability insurance providers in the nation.
Client Quote
"I'm confident in saying that, by executing Ceonex's plan, we have accomplished our goals... sales leads have more than doubled... In short, I would choose to entrust the production of any of our future web projects to Ceonex"
John Broderick,
Creative Director,
Berkshire Life
view letter
Download PDF of Berkshire Life Case Study
Results
Results are still emerging since the site has only been released recently - yet already Berkshire Life has reported extremely pleasing findings!
Inquiries
Inquiries regarding Berkshire Life's products and services have doubled since the release of the new site. This increase in inquiries is expected to continue with time, and will almost certainly be followed by a marked boost in customer conversion. Solutions such as user paths, increased navigation, and of course the presentation of many opportunities to interact with Berkshire Life have contributed to this result.
Inquiries doubled
Seach engine rankings
Our initial Search Engine Optimization (SEO) work has already proved invaluable to Berkshire Life's rankings on many search engines. They have gained the coveted "number one" position in Google for the search term "disability insurance company" and have made significant gains for the phrases "personal disability insurance," "personal DI," and "business DI". Results on other search terms are expected to increase over time.
#1 Ranking on key search terms
Traffic
Berkshire Life reports that traffic to the site has tripled since its release. We attribute the increase in traffic to the improvement in search engine rankings for highly relevant keyword searches. Traffic has also been increased due to a jump in brand awareness, which has been enormously bolstered by the memorable experience the site provides.
Traffic tripled
Visitor behavior
Logs not only show a 50% increase in repeat visitors, they demonstrate that visitors are spending more time on the site and viewing more pages. Logs from September 2003 and January 2004 show that the average number of pages viewed by each visitor has doubled in the past few months - a clear testament to an engaging, immersive and highly navigable site.
Average page views per visitor increased
We believe this is just the beginning of the positive returns ahead for Berkshire Life. Not only will they continue to see an increase of benefits as the site matures, they have also asked Ceonex to keep the project going with additional solutions.
"We greatly look forward to working with Berkshire Life to continue our partnership and further the success of everyone involved," said Theodore Agranat, CEO of Ceonex.
His enthusiasm is shared by the team at Berkshire Life. "Absolutely outstanding," says John Broderick, art director for Berkshire Life. "Ceonex has proven its expertise and value to our organization."
