Berkshire Life Case Study
Industry: Disability Insurance
Site: http://www.berkshirelife.com
Description: Created Berkshire Life's online presence to forge a strong emotional connection with each of its target audiences, provide a user-friendly environment and drive key messages for one of the largest disability insurance providers in the nation.
Client Quote
"I'm confident in saying that, by executing Ceonex's plan, we have accomplished our goals... sales leads have more than doubled... In short, I would choose to entrust the production of any of our future web projects to Ceonex"
John Broderick,
Creative Director,
Berkshire Life
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Solution
Architecture
A good site architecture structures content in a fashion that allows for effective online delivery. Some of the components we addressed in Berkshire Life's project included:
Navigation
The foundation of any site, an effective navigation structure allows users to quickly find what they are looking for. Ceonex refocused Berkshire Life's navigation to allow visitors to seamlessly move through the site, focusing on the message and content rather than negotiating confusing menu options.
Layout of products
Presenting products in a well-organized and positive fashion encourages users to focus on learning the benefits of each product. Popular products were chosen for feature display, and combined with supporting imagery to help users identify with and locate their relevant policy.
Layout of home page
First impressions are lasting impressions: the home page must be a launch point from which a visitor can learn about Berkshire Life and potentially convert to a customer. The home page layout was carefully planned to display the most critical information and value proposition in an effective visual format.
