Berkshire Life Case Study
Industry: Disability Insurance
Site: http://www.berkshirelife.com
Description: Created Berkshire Life's online presence to forge a strong emotional connection with each of its target audiences, provide a user-friendly environment and drive key messages for one of the largest disability insurance providers in the nation.
Client Quote
"I'm confident in saying that, by executing Ceonex's plan, we have accomplished our goals... sales leads have more than doubled... In short, I would choose to entrust the production of any of our future web projects to Ceonex"
John Broderick,
Creative Director,
Berkshire Life
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Download PDF of Berkshire Life Case Study
Solution
Usability
Steve Krug said it best: "Don't make me think!"
An easy-to-use website offers a positive user experience, allows visitors to focus on evaluating the product instead of searching for information, and suggests the company is easy to work with in every respect. Ceonex worked to ensure the Berkshire Life site was extremely usable from many perspectives. Here are just some of the usability features we implemented:
Navigation and orientation features
- Breadcrumbs
- Photographic orientation cues
- Multiple user paths
- Color coding
- Site map
Audience tools
- Insurance glossary
- Agent finder
- Quick contact form
Anticipatory and digestible content
- Product highlights
- Industry comparison chart
- FAQ section
Download time management
- User-initiated animations
- Maximized text, minimized graphics
