Visually Enticing Websites
Download PDF of Building Enticing E-Commerce Sites With Contextual Relevancy
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A site that is enticing makes you want to do more than look at it - it makes you want to use that site, dig in and look around, and end up buying something eventually (or at the very least sign up for a newsletter, request more information etc.).
Contextual relevancy is the biggest enticement factor when it comes to commercial websites. If you do not connect with your target audience, no matter how nicely designed the site is, it will not "entice" people to interact with it. The only exceptions to that are sites that are appreciated aesthetically as works of arts online, that people visit "just to get a look." Yet those exceptions are not very relevant to commerce online, unless the uniqueness is used just as an additional factor to spread worth of mouth- to get traffic to the site.
In addition to contextual relevancy, a visually enticing site is one that makes the experience effortless for a visitor so they can just concentrate on what they want to see or do, rather than on trying to figure out where to go or what to look at. Some methods of achieving this include a clear visual hierarchy, which helps visitors to effortlessly decide what to look at and what to click, as well as a well-thought-out site architecture, including an intuitive navigation structure.
