Exemplary E-Commerce Sites
Download PDF of Building Enticing E-Commerce Sites With Contextual Relevancy
"Great" Ideas That Don’t Sell [1] [2] [3] [4] [5] [6] [7] [8]
Amazon.com (www.amazon.com) is not "the" standard of E-commerce sites for nothing. They have managed to make the shopping experience there truly interactive, with reviews and personalized recommendations that are quite often right on the money. Some things are still overwhelming - such as overview pages and some navigation - yet still handled quite well considering the stunning amounts of products they are offering for sale.
Though it is not strictly an E-commerce site, we are also very impressed with the Samsung (www.samsung.com) site. The architecture is top-notch, and shows the incredible amount of thought that was put into the visitor's mindset and needs at each point. An enormous amount of information is offered without being overwhelming in any way, and the layout and navigation is intuitive throughout.
In conclusion, when designing an E-commerce site, contextual relevancy plays a vital role. Through research, analysis, and testing of your sites visual appeal, visual hierarchy and navigation structure, creating an enticing, user-friendly website is at your fingertips.
