Choosing The Right Color Scheme
Download PDF of Building Enticing E-Commerce Sites With Contextual Relevancy
Visually Enticing Websites [1] [2] [3] [4] [5] [6] [7] [8] Simplify Navigation
Picking a color scheme for a website is a crucial step to conveying your brand and establishing the emotional responses you wish to elicit from your target audience. Contextual relevancy is again very important here. Colors need to be based on emotions and visual references that need to be evoked to properly connect with the target audience.
Colors have a lot of intuitive meaning to people, across generations and cultures. Some colors are energetic, vibrant, inspiring. Others are soothing and calming. The trick is to understand the emotions that will be most appropriate for your target audience to feel while visiting your site, and then provide those colors, along with appropriate visual imagery, that prompt those feelings.
