Enticing Indifferent Consumers

Download PDF of Building Enticing E-Commerce Sites With Contextual Relevancy

Research and Analysis  [1] [2] [3] [4] [5] [6] [7] [8] "Great" Ideas That Don’t Sell

You cannot, or at least should not, sell something that a consumer completely doesn't need. You can and should, however, effectively point out needs that a consumer may not have considered or thought of. A good example would be for products that address spyware, keyloggers and similar Internet nuisances and dangers, which many consumers are completely indifferent to since they are not educated on the issues. If they are educated to understand how spyware not only intrudes on their privacy, but also affects their computer's performance, they may find that they are in fact quite interested in solving that problem with a product designed to protect them from it.

The goal is to allow consumers to connect with your product or service as effectively as possible, at the point in time when the consumer is ready, or getting ready to purchase. Making the process as easy and as enticing as possible can then facilitate additional sales through repeat purchases or referrals.

So again, we can point out needs that the customer may not have thought of, and when properly communicated and pointed out, in a way you CAN entice and otherwise indifferent customer. Most indifferent customers are indifferent because they are too busy with their own things to go out and look for something new they may need - especially if the site is hard to use and wastes their time. So overall getting them engaged and then making it easy to evaluate a product can entice an indifferent customer.