Solution

The Ceonex team placed its primary focus on the flow of visitor traffic throughout the Website Source site. The large amounts of content made the creation of a clear site hierarchy especially critical, in order to enhance usability and increase visitor satisfaction.

Site Architecture

Beginning with the global navigation and continuing through the content layout of each page, a solid architecture was critical to improving the site's usability.

A good site architecture allows visitors to easily travel through the site and become immersed in its content. Website Source already had very deep levels of content that encouraged visitors to be drawn into the site, but needed a sensible structure for visitors to easily navigate and find answers to their questions without becoming quickly frustrated and leaving.

By rearchitecting the large amounts of content and promoting ease of navigation, Ceonex was able to help Website Source provide prospects and customers with a positive and immersive user experience.

User Paths

User paths were a critical component to the creation of a solid site architecture. Defining user paths throughout the site allowed visitors to find their way through the site - and to the order form - without getting lost or frustrated.

Clear user paths are the result of a better understanding of the target audience and their particular needs and goals. One consideration, for example, was to help Website Source employees to more easily direct customers to specific locations on the site that would provide the answers they were looking for.

Basic Search Engine Optimization

Once again the site architecture was a critical component - this time in optimizing the site for improved search engine rankings. By architecting the site to be friendly to search engine spiders, Website Source enjoyed increased rankings in major search engines.

Being spider-friendly didn't stop with the architecture. Each page was coded with search engines in mind, optimizing the page for maximum exposure to critical keywords.

In addition to site architecture, the solution also included the creation of a memorable and professional brand identity as well as the placement of interactive components for an immersive user experience.