Website Source Case Study
Industry: Web Hosting
Site: http://www.websitesource.com
Description:Established a new brand for the award-winning website hosting company Website Source.
Client Quote
""It has been one of the best investments that I ever made in my company. I was hesitant at first because it is a lot of money, but now I realize it was not just an expense, but an investment that has really paid off!"
S. Rosendahl,
President/CEO,
Website Source, Inc.
Project Overview
Website Source approached Ceonex in 2002 to help push their successful hosting business into the next level. By creating a professional brand and a memorable experience for visitors, Ceonex was able to help Website Source achieve tremendous business results.
Increased customer conversion rates and decreased "turnover" have increased their quarterly gross revenue by over 30%. This revenue increase has allowed Website Source to enjoy exponential expansion in many directions: this month, for example, they are upgrading their offices to more than double the space of their previous headquarters.
"Ceonex provided an extremely original and professional design for our corporate website," said S. Rosendahl, President and CEO of Website Source. "Their work is of the highest quality and we are very pleased with the results. Our sales and conversions have increased significantly since the re-design by Ceonex was completed."
Challenge
Website Source presented several concerns about their old site to Ceonex for the redesign.
- Visitors getting "lost" in the navigation
- Stagnated conversion rate
- Poor usability
- Lack of distinction from large body of competition
Solution
Ceonex set out to define a clear site architecture and create a bold, memorable brand for a positive user experience.
- Improved navigation and site hierarchy
- Professional and memorable brand identity
- Definition of user paths
- Crafting of positive user experience
Results
Ceonex's solutions produced results that have contributed significantly to Website Source's bottom line.
- Consistent 10% monthly revenue increase
- Overall 18% decrease in customer turnover
- Customer base increased by 35%
- Traffic from search engines increased by 20%
