Cost vs. ROI

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Making the decision to contract with a consulting company to improve customer conversion rates raises the question of cost versus return on investment (ROI). Consultation is an investment, indeed, and can produce extraordinary results that more than pays for itself over a few years or less.

"[Our project with Ceonex] has been one of the best investments that I ever made in my company," said Stephanie Rosendahl, President and CEO of Website Source. "I was hesitant at first because it is a lot of money, but now I realize it was not just an expense, but an investment that has really paid off!"

"This is what we are in the business of doing: helping companies to grow," added Agranat. "Therefore we approach our projects in ways that make sense for the client's bottom line; for example starting with a simpler Phase 1 project and then building from that phase's success."