Focus on customer conversion to achieve revenue goals

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Revenue increase a rising challenge  [1] [2] [3] [4] [5] [6] [7] Focus your business

With so much competition at every tier, how can a web hosting company gain a foothold in the marketplace and grow their client base? The answer lies in optimizing marketing tools to increase customer conversion. An Internet consulting company such as Ceonex, Inc., can help you increase your customer conversion rates, and thus increase revenues, by leveraging their expertise in marketing, branding, usability and more.

"Our approach focuses on three core business goals: connecting with prospects, converting them to customers, and then retaining those customers," said Theodore Agranat, CEO of Ceonex. "With this method we are able to achieve tremendous results on our projects that add significantly to our clients' revenue growth."

See how one Hosting Company saw their revenue take off

As a web host, your primary - and often sole-communication with prospects is through your web site. It is at this level that your company needs to interact with your prospects in a manner that is memorable, pleasant and customer-focused. A positive user experience and a strong brand are essential to converting potential web hosting customers.

"The importance of a positive user experience is often underestimated," added Agranat. "Yet providing an experience that allows visitors to become immersed in your site and service offerings, is memorable and pleasant, and gets them excited enough to order is the core of a successful web site."

Your web site's primary goal is to maximize the number of prospects that convert into customers. A number of factors influence your customer conversion rates: usability, content planning, user path definition and a sound site architecture are some of the many tools that Internet consulting companies use to create a user-centered experience that enhances conversion rates.