Revenue increase a rising challenge

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Massive expansion in the web hosting industry  [1] [2] [3] [4] [5] [6] [7] Customer conversion

With the potential to open a new company with only a few dollars, web hosting is considered the ultimate start-up business, allowing very small hosts to rub shoulders with large, established IT companies. At the same time, unseasoned businesses can find themselves desperate to grow their customer base, and end up competing based on price instead of quality.

Price competition has driven down profits throughout the industry, and lack of distinctive service offerings has made it increasingly difficult to vie for new customers in a progressively competitive market. Competition for high rankings in major search engines is also extremely intense, if somewhat futile: a search on Google for "web host" will return nearly 8 million results, leaving room for only 0.0001% of those results on the coveted first page.