Solution

Ceonex's primary mission was to create a definitive brand identity to bring distinction and value to Lunarpages' offerings. Their original site was not at all tied to their name - yet the name Lunarpages could be levered into a strong brand with tremendous positive connotations.

A successful brand identity has the following attributes:

• Communicates core company values
  A brand should not only communicate "what we do" but also "who we are." A company's core values differentiate their products or services from those of their competitors, and also drive the quality of their offerings.
• Conveys a unique and engaging corporate personality
  A company brand that reaches out and engages its prospects and customers will benefit from a more receptive audience. A fitting and unique personality will heighten brand recognition, thereby increasing the effectiveness of marketing campaigns.
• Establishes trust
  Trust is a fragile commodity that must be earned over time. A strong brand lays the foundation of trust by communicating the significance a company places in its core identity, mission and values.
• Builds loyalty
  Immersing customers in a strong brand identity increases recognition, creates trust and builds loyalty. A consistent brand reinforces a consistent choice by the consumer.
• Is relevant to the target audience
  A company that is truly interested in its customers conveys this through a brand that is based on a solid understanding of their core target audience: their culture, preferences, demographics and needs.

To achieve these goals, Ceonex developed a powerful core theme for Lunarpages, then presented it through effective use of imagery, logo, colors and layout - placing the customer at the center of a fully branded lunar environment.

The sum effect of the site conveys the unique values that build the Lunarpages brand, making a strong and positive impression on the visitor. This impression helps to establish the foundation of trust and entices the user to explore deeper into the site. It is through this trust and enticement that a fuller relationship can be built between company and prospect - one that can develop into a conversion from prospect to customer.