Lunarpages Case Study
Industry: Web Hosting
Description: Produced a definitive experience for the renowned hosting provider Lunarpages
Client Quote
"Ceonex not only made us a professional website that looks good... ...they increased our revenue by more than 15% per month on a consistent and ongoing basis.
Incredible results from an incredible effort by the Ceonex team! We are very pleased with the business benefits we have received by working with them."
Maximiliam Andersen,
CTO / Vice President,
Lunarpages
Download PDF of Lunarpages Case Study
Challenge
When Lunarpages contacted Ceonex in 2003 for a redesign of their website, they were already a highly successful and reputable hosting company with 20,000 members. They found, however, that their prospects were not converting to customers upon visiting the Lunarpages website, but only when reading glowing testimonials on sites that reviewed hosting companies.
Brand Inconsistency
The core issue with Lunarpages' existing site was inattention to the creation and reinforcement of a fundamental brand message. Visitors to their home page received no cues to orient themselves within the Lunarpages brand, the company's identity or value proposition.
Beginning with the weak logo, then moving through the inappropriate stock imagery and shallow content, a prospect's journey through Lunarpages' space was a limited one. Ceonex's challenge here was to convey the strength of Lunarpages' service offerings and create a complete experience for site visitors to immerse them in the Lunarpages brand.
Unprofessional Image
Given Lunarpages' extensive reputation as a web host of high regard, their old site failed miserably to communicate their professional image. The depth of their experience and professionalism was contrasted strongly with the shallowness of the site on multiple levels.
Bringing a professional image to the site would not only raise Lunarpages' esteem in the eyes of potential prospects, but also reinforce their value to existing customers. The creation of a congruent visual impression would then not only increase conversion rates but also retention rates.
Ceonex saw an opportunity to bring out the best in Lunarpages by recreating their brand and image - thereby increasing their conversion rates and decreasing customer turnover.
