What Drives a Sale?

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[1] [2] [3] A positive experience is the distinguishing factor in sales and loyalty

When a consumer chooses to buy, do they base their decision on meeting a specific need with specific requirements? Or are there other components to the sale?

The marketplace offers a large abundance of similar products and services - we have our choice of automobiles, sliced bread, long distance providers and laundry detergent. Few products and services are truly unique, and those that do create something new find the competition quickly scrambling to create something similar for a lesser price. You've all heard of Viagra. Now, Cialis is turning relaxing moments into a booming 56% market share for new treatment prescribed by urologists for erectile dysfunction.