Download PDF of Lunarpages Case Study
The highly reputable web host Lunarpages contacted Ceonex in mid-2003 with the goal of redesigning their website to increase customer conversion rates and create a strong, memorable brand.
"For Lunarpages, there was a large gap between their current site and the potential for creating an exciting and immersive brand experience for customers and prospects," said Eireann Kiley, Strategy Consultant for Ceonex. "We were particularly eager to have the opportunity to fill this gap."
After Ceonex crafted a memorable brand and professional image for Lunarpages, they reported startling results: their their already large client base more than tripled in 15 months, and they noticed a consistent 15% increase in revenues every month since launch.
Challenge
Ceonex noticed several significant problems with Lunarpages' old site that needed to be solved during the redesign.
- Lack of strong and memorable brand
- Unprofessional image
- Inappropriate imagery
- Lack of depth
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Solution
Ceonex's primary mission was to leverage the Lunarpages name into a congruent solution for their site.
- Powerful core theme
- Comprehensive company branding
- Appropriate colors, imagery and logo
- Consideration to usability and clarity
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Results
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The creation of a definitive brand and professional image has resulted in significant business benefits for Lunarpages.
- Customer base more than tripled
- Customer conversion rate doubled
- Consistent 15% monthly revenue increase
- Overall 25% decrease in customer turnover
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